The use of VR to test, modify and instantaneously iterate on products holds tremendous potential, far beyond aircraft design. In the past, rapid iteration required countless designs, physical mock-ups, user testing, focus groups and tedious repetition. In the case of aircrafts, this often translates to millions in cost and significant delays after each design modification. However, by merging a virtual world design process with real-world implementation, VR not only offers demonetized mock-ups and dematerialized product iteration but unlocks a host of creative opportunities. Eliminating the hefty price tag that comes with each modification, VR allows engineers and designers to play with bold new features, tinkering with experimental designs and testing them near-instantaneously — the perfect (free) playground for costly real-world ventures.